2012 DriveThru/RPGNow Sales Report
The first products of Mithril & Mages were launched in April 2012. Over the last 8 months, a total of 779 products were delivered across the various OneBookShelf websites. Of those, 612 were freebies — 375 copies of zero cost products plus 237 promotional copies of for-profit works. The bulk of the promotional copies were delivered as part of the Indie+2 promotional bundle. Eliminating all the free deliveries, 167 products were sold for net-revenue of $73.10.
Overall Sales Information | ||||
---|---|---|---|---|
Product | Sales | Freebies | Gross Sales | Net Revenue |
Namespace: Medieval Forenames | 187 | 117 | $46.38 | $30.15 |
Namespace: Medieval Surnames | 62 | 3 | 33.52 | 21.79 |
Namespace: Wild West Names | 155 | 117 | 32.55 | 21.16 |
Treasure Book on Demand (LL) | 375 | 375 | 0.00 | 0.00 |
779 | 612 | $112.45 | $73.10 |
Many publishers also use the page view / sale metric provided by OneBookShelf.com as indicators of how their products are doing. All of the Mithril & Mages products are red — indicating the conversion rate is low. This meets expectations given the low amount of effort and expenditure on marketing, layout and cover design. Additionally, raw name lists are a very small market.
Page Views / Sale | ||
---|---|---|
Product | Page Views | Sales/Visit |
Namespace: Medieval Forenames | 6985 | 99.8 |
Namespace: Medieval Surnames | 4717 | 81.3 |
Namespace: Wild West Names | 4583 | 120.6 |
The product sales are spent on other RPG products. In fact, I spent more on games than I earned from sales. I do not expect that to change in 2013.
M | T | W | T | F | S | S |
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1 | ||||||
2 | 3 | 4 | 5 | 6 | 7 | 8 |
9 | 10 | 11 | 12 | 13 | 14 | 15 |
16 | 17 | 18 | 19 | 20 | 21 | 22 |
23 | 24 | 25 | 26 | 27 | 28 | 29 |
30 |
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