The first products of Mithril & Mages were launched in April 2012. Over the last 8 months, a total of 779 products were delivered across the various OneBookShelf websites. Of those, 612 were freebies — 375 copies of zero cost products plus 237 promotional copies of for-profit works. The bulk of the promotional copies were delivered as part of the Indie+2 promotional bundle. Eliminating all the free deliveries, 167 products were sold for net-revenue of $73.10.
|Overall Sales Information|
|Product||Sales||Freebies||Gross Sales||Net Revenue|
|Namespace: Medieval Forenames||187||117||$46.38||$30.15|
|Namespace: Medieval Surnames||62||3||33.52||21.79|
|Namespace: Wild West Names||155||117||32.55||21.16|
|Treasure Book on Demand (LL)||375||375||0.00||0.00|
Many publishers also use the page view / sale metric provided by OneBookShelf.com as indicators of how their products are doing. All of the Mithril & Mages products are red — indicating the conversion rate is low. This meets expectations given the low amount of effort and expenditure on marketing, layout and cover design. Additionally, raw name lists are a very small market.
|Page Views / Sale|
|Namespace: Medieval Forenames||6985||99.8|
|Namespace: Medieval Surnames||4717||81.3|
|Namespace: Wild West Names||4583||120.6|
The product sales are spent on other RPG products. In fact, I spent more on games than I earned from sales. I do not expect that to change in 2013.